Privacy policy

Pioneer Campervans Limited, United Kingdom, and its affiliated

companies worldwide (“Pioneer”) respects your privacy. This Privacy Statement

informs you of Pioneer’s privacy practices and of the choices you can make

about the way Personal Information about you, including from your online

activity, is collected and how that Personal Information is used by Pioneer. 

The term “Personal Information” comprises all information which allows or

facilitates the identification of an individual. Pioneer is committed to

protecting your Personal Information and your privacy. Accordingly, this

Privacy Statement has been developed to show how Pioneer processes the Personal

Information of those who visit its websites as well as interact with its businesses. 

This Privacy Statement includes: What Personal Information Pioneer collects and how

long Pioneer intends to keep it; How Pioneer uses the Personal Information, to

whom it may disclose or transfer it to, and the reasons why; The

security-related measures Pioneer takes to protect your Personal Information;

The use of cookies and other technologies; How to go about making a query or

lodging a complaint; & How you can go about correcting your Personal

Information, or asking for it to be deleted. In developing these standards, Pioneer

has taken into consideration an array of internationally recognised core

principles, including: the EU Directive 95/46/EC on the protection of

individuals with regard to the processing of personal data; the nine

information privacy principles of the APEC Privacy Framework to promote

effective privacy protection; and the OECD Guidelines governing the protection

of privacy and trans-border flows of personal data, amongst others. 

Accordingly, the following are at the heart of this Statement: 

1)Pioneer respects the confidential nature of any Personal Information entrusted

to it; 

2)Pioneer will be open with you about its developments, practices and policies

with regard to your Personal Information, and how it intends to use it; 

3) Pioneer will keep Personal Information to the minimum necessary; 

4) Pioneer will only process Personal Information in accordance with data privacy

laws and regulations; 

5)Pioneer has in place, and will maintain, effective safeguards to ensure that

Personal Information is kept securely; 

6)Pioneer will be accountable to those entrusting their Personal Information and

is committed to complying with its obligations under the principles stated in

this Privacy Statement. 

7) This Privacy Statement applies to all Pioneer-owned websites, domains,

services, applications, and products, and those of Pioneer’s wholly-owned

subsidiaries – except where a privacy policy or statement specific to

particular legislation, a Pioneer program, product, or service may supersede or

supplement this Privacy Statement. 

1. Collection of Personal Information. 

Pioneer recognizes the importance of the Personal Information by which you can be

identified, such as your name, address, or e-mail address. Pioneer respects the

privacy of people visiting its websites. Therefore, you may visit any of the Pioneer

websites without revealing any information. Nevertheless, Pioneer may track the

Internet addresses of people who visit its websites and Pioneer may analyse

this data for trends and statistics. However, the tracked data does not include

your Personal Information. Some Pioneer websites may send “cookies” and other

technologies to your computer or collect your Personal Information in

compliance with applicable laws and regulations; please refer to the Privacy

Statement on the specific Pioneer website to see how your Personal Information

is handled. There is not, however, any obligation for you to provide Pioneer

with your Personal Information. If you do not wish to provide the information

requested, you can still visit most of Pioneer’s websites, but you may be

unable to access certain options, offers and services. In general, Pioneer

collects only Personal Information that you voluntarily provide, for example,

when you register with one of Pioneer’s websites, or when you ask for

information or provide a comment. Both the type and amount of Personal

Information collected will be limited to information that is relevant to the

identified purposes and is obtained by lawful and fair means, consistent with

applicable Data Protection Legislation. In a few cases, however, Pioneer or its

partners will need certain information from you in order to give you

appropriate and comprehensive service. In such cases Pioneer would ask you to

provide it with the necessary Personal Information, e.g. by registering. During

the registration procedure Pioneer will ask for your consent to collect, store,

process and transfer your Personal Information to third parties (see section 3

below). If you provide such details (e.g. name, address, e-mail, type and scope

of use of Pioneer products and services used by you) Pioneer will inform you in

any case about how the Personal Information will be used or potentially

transferred to third parties before you submit it, as per applicable Data

Protection Legislation. Pioneer saves your Personal Information only for as

long as necessary to fulfil the identified purposes as well as to comply with

applicable Data Protection Legislation. 

2. Use of Personal Information. 

Pioneer will only use your Personal Information for the purposes made known to you, or

to which you have consented in advance. Typically, these purposes include: To

perform a contract to which you are party to, or to take steps at your request

prior to entering into a contract; To protect your vital interests; For the

administration of justice, for the exercise of any functions of government or a

government department, or for the exercise of any other functions of a public

nature exercised in the public interest; To answer your questions; To provide

offers or information requested by you; To communicate with you regarding Pioneer’s

products and services and to send marketing communications to which you have

previously consented; To meet Pioneer’s product and / or service commitments to

you; To improve and develop Pioneer’s products and services; To address and

proceed with any recruitment inquiry or for employment purposes; and / or To

prevent and detect security threats, fraud or other malicious activity. In

addition, Pioneer may use the Personal Information when legally necessary in

order to: protect its legal rights; protect it against claims and lawsuits;

comply with court orders or orders by law issued from a public authority; or

where otherwise required or permitted by applicable laws. Advertising/Marketing

and Public Opinion Surveys. Pioneer will only use the Personal Information you

have provided for advertising and marketing purposes to the extent to which you

have previously consented. Pioneer performs public opinion surveys either directly or in cooperation with a market

research institute. Either Pioneer or the market research institute in this

context assesses several topics, e.g. the rating of products, designs,

marketing measures as well as specific user interests and requirements

regarding Pioneer’s products and services. Participating in the surveys allows Pioneer

to gather important information that can be used in the development of new

products and services by Pioneer. To the extent Pioneer relies on the services

of a market research institute, the market research institute will only act on

behalf of, and as instructed by, Pioneer. Personal Information collected in the

context of the surveys will only be used by Pioneer in order to further improve

its own products and services. Any additional use of your Personal Information

by the market research institute is excluded, as well as the prohibition of any

transfer of it to any other third party. 

3. Disclosure to Third Parties. 

Pioneer may disclose your Personal Information to its affiliates, strategic partners

and service partners who assist Pioneer in providing its services to you. Also,

if Pioneer determines the need to sell, buy, merge, or reorganise its business,

it may also need to disclose your Personal Information for such business

reasons, but will pursue relevant and proper protection of your Personal

Information in such an event. In addition, disclosures may be required for

legal reasons, as noted in section 2 above. However, your Personal Information

will not be shared with third parties for advertising or marketing purposes

without your prior consent. Also, Pioneer does not sell or lease your Personal

Information. But as a reminder, please note that any Personal Information that

you may have already shared with others from any of Pioneer’s online services

cannot be kept private or confidential. 

4. Security. 

Your Personal Information will be protected by reasonable security safeguards

against accidental loss, unauthorised processing, the destruction of, or use or

modification of, or unauthorised disclosure of your Personal Information.

Accordingly, Pioneer employs appropriate technical and organisational security

measures in order to protect your Personal Information. The safeguards Pioneer

employs are proportionate to the likelihood and severity of any potential harms

or threats, the sensitivity of the Personal Information, and the context in

which it is held. In the event that Pioneer decides to store your Personal

Information, Pioneer will use or employ information technology systems that

feature physical and technological security measures, management and

organisational security measures to restrict access to your Personal

Information, and an appropriately-designed security architecture. This includes

any clouds to store your Personal Information, or involvement by Pioneer’s

affiliates, strategic partners and suppliers. Pioneer is also committed to

regularly reviewing and assessing its security measures. For further

information please read the terms of use for Pioneer’s websites, which are

available on the webpages of the various websites of Pioneer. 

5. Retention of Personal Information. 

Pioneer will use Personal Information that you provide (e.g. during registration with

one of Pioneer’s websites, or when calling a hotline) only for the purposes as

listed in section 2 above. Consequently Pioneer will retain your registered

Personal Information only for as long as your account is active or as needed to

provide you with the requested services, unless a longer retention period is

required or permitted by law. In particular Pioneer will retain and use your

registered Personal Information as necessary to comply with its legal

obligations, resolve disputes, and enforce its agreements. 

6. International Transfers. 

Your Personal Information may be transferred overseas to companies within Pioneer

(including service providers operating on their behalf) and to other trusted

third parties, so that they may process your Personal Information on Pioneer’s

behalf. This is required in order to allow Pioneer to manage and support its

business operations, to provide and deliver services to its customers, to

assist Pioneer with marketing and communication initiatives, and to reorganise

its business as noted in section 3 above. By using a Pioneer website or

otherwise providing Pioneer with Personal Information, you agree to Pioneer

doing so in accordance with the terms of this Privacy Statement and applicable

Data Protection Legislation. This Privacy Statement and Pioneer’s practices are

designed to provide a globally consistent level of protection for Personal

Information all over the world. This means that even in countries whose laws

provide for less protection for your Personal Information, Pioneer will still

handle your Personal Information in the manner described in this Privacy Statement

in order to ensure that appropriate security measures are in place to protect

your Personal Information. Please be aware that in certain circumstances,

Personal Information may be subject to disclosure to government agencies

pursuant to judicial proceedings, court order, or legal process. Pioneer may

also share your Personal Information to protect the rights or property of Pioneer,

its business partners, suppliers or clients, and others when Pioneer has

reasonable grounds to believe that such rights or property have been or could

be affected. Subject to such lawful access requests, Pioneer promises that

anyone processing your Personal Information has in place a contract with Pioneer

in order to keep your information confidential and secure and is only entitled

to process it in accordance with Pioneer’s instructions. Furthermore, Pioneer

promises that anyone processing your Personal Information outside your country

of origin is required to implement appropriate security measures in order to

protect it 

7. Children. 

Pioneer respects the privacy of children and does not knowingly collect, use or

disclose Personal Information of children under 16 years of age without

verifiable consent from a parent or guardian. If Pioneer becomes aware that the

information submitted to Pioneer is Personal Information of children without

firstly receiving verifiable consent from a parent or guardian, Pioneer will

take immediate steps to delete such Personal Information. If a parent or

guardian wishes to raise a concern regarding Personal Information pertaining to

a child, please refer to section 10 below. 

8. Social Media, Cookies and other technologies. 

Social Media

The Pioneer website uses plugins of social media networks such as Xing, Twitter,

Facebook, Linkedin, and Google+. These plugins of other platforms can be

recognised by means of a logo or the appropriate wording of the respective

platform. If you use one of these plugins to select one of Pioneer’s websites,

these plugins are able to establish a direct connection between the browser you

use and the appropriate sites of the respective social media networks. As this

transfer takes place directly between your browser and the respective network, Pioneer

does not have any access or knowledge of any data sent. Accordingly, Pioneer

does not have any control over the use of this data within the respective

social media networks. In the event that you make use of a social media network,

and make content available to participants of these networks – content such as

images, information, contact details, your personal opinion or any other types

of Personal Information – this is not covered by this Privacy Statement.

Rather, the terms of use and privacy policies of the respective operators of

those social media networks shall apply to any such content. Social Media and Events When

you register for Pioneer events we will only collect details of your social

media accounts – for example, @ handles on Twitter – with your permission. We

will use these data to provide you with social media information before, during

and after the event. Accordingly we may share these details with social

networks to enable us to present you with personalised, relevant content. In

the event that you make use of a social media network, and make content

available to participants of these networks – content such as images,

information, contact details, your personal opinion or any other types of

Personal Information – any terms of use and privacy policies of the respective

operators of those social media networks shall apply to any such content. We

may also share your data with social networks to build lookalike audiences for

marketing purposes. The social media networks will provide you with the option

to opt-out of receiving any marketing-related content. Cookies, Web beacons and other


Pioneer collects information about visitors to its websites via the use of cookies and

web beacons and other technologies in order to further improve its services and

online offers. In this way, customer needs can be better met by Pioneer by

telling it which visitors clicked on which parts of its website, as well as to

recognise your browser the next time you visit a Pioneer website. Accordingly, Pioneer

websites send “cookies” to your computer to better serve you with more tailored

information when you return to the website. Cookies are small text files that

are downloaded and stored on your computer when you visit a Pioneer website.

They can either be just for the period of time, or session, when your web

browser is open to a Pioneer website, or they can be persistent cookies that

store your preferences for future visits to the website. Some

jurisdictions may require your consent before serving cookies and similar

tracking devices to your computer, such as prior consent, or where consent can

be inferred through appropriate browser / application settings or other means.

You may refuse the use of cookies by selecting the appropriate settings on your

browser; for example you can always set your browser to tell you when you are

sent a cookie and then refuse to receive it. And you can always delete the

cookie at any time that you want. “Web beacons” are an electronic image which

can recognise certain types of information, such as website usage. They are

often combined with cookies. Web beacons may still identity a visit, but will

not be able to correlate it with any cookies’ information. However, please note

that if you do this you may possibly not be able to use the full functionality

of the Pioneer website. 

For further information about cookies, please visit: For

further information about web beacons, please visit: Google Analytics 

Websites of Pioneer may make use of Google Analytics, which is a web-based analysis

service of Google Inc. (“Google”). Google Analytics uses cookies, which are

stored on the user’s computer and which allow an analysis of the use of the Pioneer

website by you. The information generated by the cookie about the users’ use of

the Pioneer website is generally transferred to one of Google’s servers in the

USA and is stored there. Anonymisation of the user’s Internet Protocol (IP) has

been activated on the Google website, so that – beforehand – the user’s

IPaddress will be shortened by Google in the country of origin. Only in

exceptional cases will the full IP-address be transferred to a Google server

located in the USA and shortened there. Google will use this information to

evaluate the user’s use of the Pioneer website, in order to put together a

report about the website activities. In no circumstances will Google associate

your IP address transmitted by your browser with other data stored by Google.

Nevertheless, you can prevent the installation of the Google cookies with the

appropriate setting of your browser. In addition, you can prevent the

collection of your Personal Information by Google Analytics by clicking on the

“non-accept” button, which is available when first visiting the Pioneer country

website. Further information on the terms of use and data protection with regard

to Google Analytics is available at: 

9. Links to other sites. 

Pioneer does not collect Personal Information from third party sites. In the event that

Pioneer should somehow receive your Personal Information from a third party

site, Pioneer will request your permission before collecting, storing and

processing it. Also, please be advised that websites that are linked directly

or indirectly from this website (the “Linked Sites”) may not be operated or

maintained by Pioneer. If you have connected with any Linked Sites, Pioneer has

no control over the collection, storage or processing of your Personal

Information that may be transferred to the third party (e.g. the IP address or

the URL of the website containing the link), as naturally, Pioneer does not

have any control over the behavior of such third parties. Accordingly, Pioneer

disclaims liability for access to, and use of, any Linked Sites, and will not

be responsible for the privacy practices of those Linked Sites. 

10. Questions or Concerns. 

Pioneer is committed to ensuring that the Personal Information it holds is accurate,

complete, and kept up-to-date to the extent necessary for the relevant purpose.

If you wish to rectify inaccuracies or delete Personal Information relating to

you, or view or update your Personal Information, or if you have any questions,

comments or concerns about this Privacy Statement, or if you wish to make a

complaint about Pioneer’s handling of your Personal Information or a possible

breach of privacy laws then please contact Pioneer at:

For privacy protection purposes, you may be asked to provide proof of

identification and other relevant details. Pioneer will endeavour to respond to

all requests and complaints within a reasonable time, in a reasonable manner,

and in a form that is generally understandable. However, Pioneer may not be

able to provide a response due to legal or security reasons, to protect

confidential commercial information, or when the privacy of other persons would

be violated. In the event your request is denied, Pioneer will inform you along

with the reasons why. If you are unsatisfied with the response, then you may

refer your request or complaint to the data protection office or other relevant

authority in your home country or jurisdiction. 

11. Changes to the Privacy Statement. 

This Privacy Statement may change from time to time by posting an updated version on

Pioneer’s corporate website, thereby superseding earlier versions. If there are

changes that materially alter its privacy practices, Pioneer may also notify

you by other means, such as by email or by posting a notice on Pioneer’s

corporate website and / or social media pages in reasonable time prior to the

date that the changes take effect. In particular, if Pioneer intends to use

your Personal Information in a manner different from that stated at the time of

collection, Pioneer will notify you, and you will be given a choice to permit

or disallow such use. 

Pioneer regularly reviews its Privacy Statement and will make any amendments reasonably

necessary to comply with changing regulatory regimes globally and with good

practice in privacy and Data Protection Legislation. If you have any comments

or questions about this Privacy Statement or its application please refer to

section 10 above.